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SCMLogistics World 2009 Logistics will continue to grow

When it comes to the future, one thing is certain, as far as the CEO of Deutsche Post DHL is concerned: “Despite the economic crisis and climate change, the logistics sector will continue to grow.” Frank Appel was sharing his thoughts at the opening event of Delphi Dialog 2020, on January 21. 2010, in Frankfurt, Germany.

The Delphi Dialog 2020 series of events is the follow-up to the 2009 Delphi study entitled “Delivering Tomorrow - Customer Expectations in 2020 and Beyond.” As the largest logistics company in the world, Deutsche Post DHL undertook the study in order to be better positioned to meet customer requirements in the future and to continue to stay one step ahead of the competition. The result is a cluster of economic, social, political and technological trends that the company will need to address in the coming years.

With Germany’s biggest airport providing the backdrop, Frank Appel discussed with Danish futurologist Johan Peter Paludan and journalist Stefan Aust, former Editor-in-Chief of German news magazine Der Spiegel, the way in which new technologies could have an impact on world trade. Some 60 guests attended the inaugural event in the Sky Lounge of the International Mail Center, including customers, journalists, analysts and investors.

 
SCMLogistics World 2009‘Wonderful’ world of logistics

Johan Peter Paludan, one of the experts who contributed to the Delphi study, sees a trend towards a fully networked world and full digitization, in which logistics would play a key role. The “service society” would develop into a “self-service society” and home shopping would be all about the best logistics. RFID technology would not only be used to consistently track goods, but would find its way into more and more areas of everyday life, in a “wonderful” new world of logistics.

For Frank Appel, the logistics sector has been one of the winners from globalization. He expects Asia, in particular, to benefit from growth in the future, and feels that, for DHL, “Our best business opportunities lie in India and China.” He also believes that the responsibilities of logistics specialists will continue to develop beyond simply shipping from A to B. The logistics sector is already taking on such important supply chain responsibilities as assembling individual manufactured parts within automobile production.

Frank sees the trend as being mainly towards achieving maximum simplification. He used the Packstation, DHL’s parcel machine used to send and collect parcels, as an example. In future it would work with voice recognition and make customers’ lives even easier.

The Delphi Dialog 2020 will continue throughout the year, with more sessions planned in London, Brussels, Shanghai, Munich and Hamburg, covering a variety of topics.


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